To Facebook or not to Facebook?

When I first made a Facebook I thought "Dang this is a pretty handy site that has alot of utility" after reading this article I can understand why they'd have to focus on creating such an appealing site in order to lure in users.  I think that Facebook will always be a viable and reliable way to get in touch with people however, Facebook being able to track and record where we go online and then be able to hand that information away makes me uneasy.  I think that the best way to decide whether or not to use Facebook is evaluate how much you get from the website opposed to how much of your privacy is being invaded.